AB Narrative Studio
Your story is the strategy.
AB Narrative Studio offers strategic communications consulting for purpose-led founders, executives, and organizations who can't afford to be misunderstood. We help you define your core narrative so it can carry through every layer of your brand.
THE STUDIO
When the narrative is right, everything works. Funding conversations land. Partnerships open. Leadership transitions hold. Content stops feeling like guesswork.
Most organizations do not have a communications problem. Their story has simply not caught up with where they actually are. AB Narrative Studio closes that gap. We build the narrative foundation that becomes your source of truth across every platform, proposal, and room your organization walks into.
This is strategic work, not content production. The goal is a narrative so clear it carries itself.
What Changes When We Work Together
Before
-
Leadership, website, social media content, and proposals tell different stories
-
A merger, rebrand, or leadership change created a messaging gap
-
Internal and external language do not match
-
The mission of your organization evolved, but the story doesn't reflect it
After
-
One narrative that holds across every channel
-
Messaging built for proposals, media, and partnerships
-
Internal and external teams speaking from the same foundation
-
Content that moves the right people into the right rooms
-
A story that reflects where the organization is now
How the Work Is Delivered
DISCOVERY
STRATEGY
IMPLEMENTATION
Discovery: We start by auditing what exists. That means reviewing current messaging, brand materials, internal communications, and external-facing content to identify where the story is breaking down and why. You will know exactly what is working, what is not, and what needs to be built.
Strategy: This is where the narrative foundation is built. We develop the core messaging architecture, narrative pillars, tone of voice, and audience-specific language that becomes the organization's source of truth across every channel and every room.
Implementation: Strategy without execution is just documentation. We move from framework to deployment, supporting rollout across internal teams, external communications, brand materials, and leadership-facing deliverables. Training and stakeholder communications are included where scoped.
Every engagement starts with a conversation.
Your story is the strategy.
OUR CLIENTS
Our work is for:
-
Organizations whose mission have evolved but story lives in a prior season.
-
The executive whose team produces content but it's not landing with the right people.
-
Nonprofits or associations navigating a rebrand, leadership change, or policy shift.
-
Founders who need their language to finally their impact.
Every engagement starts somewhere. Here is where ours began.
Two founders put their narrative to work within days of receiving it.
One landed a $5,000 speaking engagement. Another received a five-month webinar series.
ABOUT ME
I started AB Narrative Studio because the most capable leaders I have ever known were being undersold by their own words. They had all the credibility. But no one had ever helped them build language that matched the size of what they had actually built.
It’s costly to get the words wrong. I produced news at NBCUniversal, where every word in live and recorded scripts had to land or the audience would change the channel. I served as a communications leader and national spokesperson at FEMA, I also led communication programs and offices at the FDA, and the Federal Highway Administration, communicating on behalf of the federal government during some of the most consequential crises this country has faced.
AB Narrative Studio exists because that same standard, every word earning its place, belongs in the hands of the founders and companies who are doing the most important work and have the least narrative infrastructure around their story.
When you work with the Studio, you work directly with me. You get strategic rigor, storytelling instinct, and someone who will listen before any word is ever written. That is the standard I built this on and it is the standard every engagement is held to.
-Alexandria Barnes
LET'S FIND THE RIGHT WORDS
On this call, I will:
-
Identify exactly where your narrative is losing authority
-
Determine the right scope for your organization's moment
-
Map out what working together looks like
Every engagement starts with a conversation.